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Digital Marketing: How to Grow Your Business Online
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Course Overview
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Module 1: Understanding Digital MarketingLesson 1.1: What is Digital Marketing
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Lesson 1.2: How To Reach Your Target Audience
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Lesson 1.3: Using Content to Attract Your Target Audience
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Module 2: Mastering Your Online PromotionsLesson 2.1: Promoting Content, Made simple
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Lesson 2.2: How to Measure Your Results
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Lesson 2.3: Best Social Media Sites for Business
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Module 3: Understanding Your Competitive AdvantageLesson 3.1: Competitive Advantage: What Does it Mean?
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Lesson 3.2: Using Your Competitive Advantage to Win More Business
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Lesson 3.3: Tips for Improving Your Competitive Advantage
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Module 4: Digital Marketing Tools & ResourcesLesson 4.1: Using Conversion Funnels
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Lesson 4.2: Terms & Tools in Digital Marketing
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Lesson 4.3: Digital Marketing Today, Closeout Lecture
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